Effective sales and marketing strategies for start-ups -2026
On 19th February,2026, Institution Innovation Councils(IIC) and Department of Petroleum Engineering jointly organised the Workshop on“Effective sales and marketing strategies for start-ups ” in JCTCET seminar hall.
Institution Innovation Council (IIC) & Department of Petroleum Engineering
Workshop on “Effective Sales and Marketing Strategies for Start-ups”
JCT College of Engineering and Technology | 19 February 2026
Event Overview
The Institution Innovation Council (IIC) and the Department of Petroleum Engineering at JCT College of Engineering and Technology (JCTCET) jointly organized a workshop on “Effective Sales and Marketing Strategies for Start-ups” on 19 February 2026 at the JCTCET Seminar Hall.
The workshop was organized to provide participants with practical knowledge of sales, marketing, and business growth strategies required to build and scale successful start-ups.
Objective of the Workshop
The primary objective of the workshop was to help participants understand the fundamental principles of sales and marketing for start-ups. The session focused on how emerging businesses can identify their target customers, position their products effectively, develop suitable marketing strategies, and create sustainable approaches for business growth.
The workshop also aimed to promote entrepreneurial thinking among participants by connecting marketing concepts with real-world start-up experiences and practical business scenarios.
Inaugural Session
The program commenced with a welcome address by Prof. M. Praveen, Assistant Professor, Department of Petroleum Engineering, who warmly welcomed the dignitaries, faculty members, and participants to the workshop.
Dr. K. Ramachandran, Head of the Department of Petroleum Engineering, JCTCET, delivered the presidential address. His address set an inspiring and encouraging tone for the program and highlighted the importance of developing entrepreneurial and business skills among students.
The Chief Guest was introduced by Prof. M. Praveen, Assistant Professor, Department of Petroleum Engineering.
Resource Person
Dr. S. Venkateshbabu
Professor
JCT College of Engineering and Technology, Coimbatore
Dr. S. Venkateshbabu delivered an informative and engaging session on “Effective Sales and Marketing Strategies for Start-ups.” The session provided participants with valuable insights into the essential marketing principles and sales strategies required by early-stage businesses.
Key Highlights of the Workshop
- Introduction to core sales and marketing principles for start-ups.
- Understanding the importance of identifying and reaching the right target customers.
- Insights into developing effective marketing strategies for early-stage businesses.
- Understanding practical approaches to scaling a start-up successfully.
- Discussion of real-world case studies of successful Indian start-ups.
- Practical insights into applying marketing strategies to real business challenges.
Real-World Start-up Insights
During the workshop, the resource person shared real-world case studies of successful Indian start-ups to demonstrate how effective sales and marketing strategies contribute to business growth. These examples helped participants understand the practical application of marketing principles and the strategies businesses can adopt while scaling their operations.
Workshop Outcome
The workshop enabled participants to gain a better understanding of the core marketing principles required for start-ups. Through practical explanations and real-world case studies, participants gained insights into sales strategies, customer-focused marketing, business positioning, and effective approaches for scaling start-up ventures.
The program also encouraged participants to develop an entrepreneurial mindset and understand the importance of combining innovative ideas with effective sales and marketing strategies to build sustainable businesses.
Vote of Thanks
The program concluded with a vote of thanks delivered by Prof. M. Praveen, Assistant Professor, Department of Petroleum Engineering. He expressed his sincere gratitude to the Chief Guest, institutional leadership, organizers, faculty members, and participants for their valuable contributions and support in making the workshop successful.
Promoting Innovation and Entrepreneurship
Through initiatives such as this workshop, JCT College of Engineering and Technology continues to encourage innovation, entrepreneurship, practical business knowledge, and industry-oriented learning among students and aspiring entrepreneurs.